Power Up Steno
The court reporting secrets that will level up your game
learn from the industry insider.
As a professional that worked as a sales executive for the national agencies, and also ran my own court reporting agency for over a decade, I know exactly what they don’t want you to know to compete with them.
Our Process Begins With An Intake Form
We want to know about your specific goals, fears, and potential blocks to success.
Then, We Run A Personalized Coaching Evaluation
This allows us to create a roadmap to lead you to your specific goals from where you stand today.
Next, We Begin Our Intensive 8-Week Court Reporting Course
I’m going to share all of the secrets that the national agencies don’t want you to know. You have the most powerful position in the game, and they know it. If you want to fight digital recording, there’s no better way than building your own book of business.
We End By Analyzing Your Progress and Assessing Your Goal Achievement
We end your training with a specific analysis of your goals assessed during the intake process, to ensure you complete the course with all goals achieved.
This Information Will
Change
Your
Career.
Our Eight Week Court Reporting Traning Plan
Week 1: The Intake and Introduction to Court Reporting Sales (60-Minute Zoom Call)
Discussion of the intake assessment, your specific goals, fears, and potential blocks to building a book of business. An overview of your unique selling position and power, our mission, and our plan for your coaching. Creating specific goals unique to you for our training. A general overview of our training course, and an introduction to relationship selling.
Week 2: Understanding the Foundations of A National Court Reporting Agency (60-Minute Zoom Call)
Understanding the structure of a national court reporting agency, from the sales and calendar departments, to production and executive management. Understanding the current digital reporting issue, where it came from, and where it is going. Discussion of national sales reps, national contracts, and how national court reporting agencies earn business.
Week 3: The Process of a Professional Salesperson (60-Minute Zoom Call)
Learning the process of a professional salesperson at a national agency: where they sell, how they sell, and how you can uniquely beat all of them in your power position. Discussion of national rates, rate sheets for law firms vs. rate sheets for reporters, how you are being squeezed out of margin, and how to price yourself so competitively that law firms have to choose you.
Week 4: How to Identify Your Ideal Sales Targets (60-Minute Zoom Call)
Your ideal law firm sales target: the staff, the deposition setters, and how to get in. What you can do that the national agencies cannot, and how you can take advantage. How to use your own talents and interests to build relationships with new clients. The fundamentals of relationship selling. Selling within a deposition, and in the follow up. How to determine the correct prospects for your book of business.
Week 5: Using Integrity Selling to Sell Like A Pro (60-Minute Zoom Call)
How to sell like a pro, not a used car salesman. Using integrity selling to build trust and relationships quickly with potential clients. How to be socratic in our approach by asking questions and listening, rather than over-talking. How to use online resources to farm for clients, cold-calling techniques, and how to use your own personality and character to sell court reporting in-person. Discussion of the sales funnel.
Week 6: Having A Plan and Purpose for Every Sales Call and Interaction (60 Minute Zoom Call)
How to use the sales funnel through the sales process, from the first visit to the follow up, and the next steps in the process. How to establish rapport, schedule a follow up visit, what to bring, what to say, how to dress, and how to ask for the business. How to create a plan for every sales call, and how to track your clients’ likes, dislikes, and personal information. How to leverage existing relationships for referrals to other deposition setters.
Week 7: Securing Big Case Litigation Contracts and How to Appear Professional (60-Minute Zoom Call)
Big case litigation with multiple parties, and how to create and submit proposals to win exclusive deposition contracts. We will discuss how to find these cases, how to bid on them, how to get copies of other bids being presented, and how to make yourself very competitive in the process. These cases can net upwards of $100K+ in deposition work and can include both sides of the litigation! How to create professional marketing folders, sales sheets, business cards, and marketing materials.
Week 8: The Back-End of an Agency and How it Relates to Sales (60-Minute Zoom Call)
Production, billing, invoicing, and collections: the back end of the agency and how it relates to sales. How to use production to sell more video and transcript copies. How to COD new firms, invoice templates, how to copy and paste invoice information, how to produce originals and copies, and how to ensure invoices are paid in a timely manner. Final discussion of our goals, measuring our achievement, progress, and success. Identifying areas to focus on moving forward, and discussing the final steps to launch your own book of business.
Bonus Business Structure Course Available (As Requested)
Discussion of how to form and structure a court reporting business, how to create a logo, a website, branding, a brand character, marketing, advertising, and how to hire other reporters for overflow. The steps required with local and state and federal authorities, documents that must be filed, fees that must be paid, legal vendors for supplies, and how to effectively launch.